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Thread: Sony comes under fire from NYC official

  
  1. #1
    Joe88's Avatar
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    Source PSP Emualtion news : http://psp-news.dcemu.co.uk/

    Sony Computer Entertainment America is facing criticism from a New York City official over a guerrilla marketing campaign which uses graffiti to promote the PlayStation Portable.

    Last November, spray-painted images depicting cartoon characters with PSPs began appearing in seven cities across the US, including San Francisco, Philadelphia and New York.

    Following speculation that the graffiti was not the work of underground artists but part of an advertising campaign, Sony admitted responsibility but said that all the wall space on which the images appeared had been legally licensed.

    This was not enough to appease many local residents, however, who claimed that the advertisements were eyesores regardless of whether or not Sony had obtained permission, and many of the images were defaced with words such as "Fony".

    Now Peter Vallone Jr., a councillor for the borough of Queens, has demanded that the company get rid of the ads and contribute USD 20,000 to the city's anti-graffiti program.

    Speaking to the New York Post, Vallone said: "Children are impressionable, and if they see a wall with graffiti on it and they don't know that it's done with permission, it could very well lead to them believing that it's okay for them to do it."

    Sony defended the ads by arguing that the simply represented a "different" way of using advertising.

    This isn't the first time that a games company has been accused of encouraging graffiti by using it to promote a product - Atari recently came under fire from politicians in Florida over forthcoming PC, PS2 and Xbox title, Marc Ecko's Getting Up: Contents Under Pressure.

    ___________________________________________

    NYC politico demands Sony pay $20k for PSP ads

    Seems Sony have really stirred it up with their Odd ad program, as someone who has graffiti problems at work i find it annoying too, heres the article at Gamestop

    When a series of bizarre graffiti pieces incorporating drawings of the PSP began showing up in cities across the country, most gamers immediately smelled a(nother) viral marketing campaign. Those suspicions were confirmed a few weeks ago, when television ads featuring similar art began running. Just before New Year's Eve, Sony admitted to the BBC that it had hired graffiti artists in seven cities to paint the art on legally licensed walls in an effort to target "urban nomads."

    However, the fact Sony went by the book isn't good enough for a New York City official. Queens Councilman Peter Vallone Jr. told the New York Post that he wants Sony to take down the ads and pay $20,000 to the city's anti-graffiti program. "Children are impressionable, and if they see a wall with graffiti on it and they don't know that it's done with permission, it could very well lead to them believing that it's OK for them to do it," said Vallone. Sony defended its use of the space, saying it was merely a "different" approach to advertising.

    The flap over the PSP ads isn't the first time games and anti-graffiti activists have locked horns. Last August, the organizations Keep America Beautiful and the National Council to Prevent Delinquency lambasted Atari for publishing Marc Ecko's Getting Up: Contents Under Pressure, claiming the game would spark an increase in graffiti.


  2. #2
    Neo_burn's Avatar
    Neo_burn is offline Senior Member -Hacks Titan
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    oh yeah, i remember watching the news and seeing residents complaining about the graffiti but i remember that when Sony was asked, they said they had nothing to do with it :lol: i guess the finally spilled the beans

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    GameShark is offline -Hacks Veteran
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    :rolleyes: Sonys addvertizing department is stupider then their game develpment devision

    Their tv adds have been stupid as heck lattly
    We are so disconceted with sony that i doesnt even matter

    The more sony isolated us the larger this drift will become.

    SONY PULL YOUR BRAINS OUT OF YOU ...'s AND START USING THEM
    :rolleyes: :paranoid:

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    dracule is offline Senior Member -Hacks Veteran
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    but sony did nothing wrong.

    but their advertisement is a little bit bad, they are trying to appeal to a class that cant afford a psp.

    Fd! will forever be my hero. Please take the time to vote for my group for Ecomagination: here Thanks for voting FD., Jibbz, OGTiago, Scorpus, Jsamp, killaj

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    Joe88's Avatar
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    but sony did nothing wrong.

    but their advertisement is a little bit bad, they are trying to appeal to a class that cant afford a psp.
    :lol:
    that is so true.

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    GameShark is offline -Hacks Veteran
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    Sony = Spam on New York
    :|

    Sony = Spitting on New York

    Sony = Sorry Our-fault New York

    Last one doenst realy work out

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    i thought the graffiti was pretty cool. heh. o well.

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    p4ch3c0 is offline Senior Member -Hacks Titan
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    Fuck those gay politicians. All those bastards do is complain.

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